Why Store-Bought Mattresses Aren’t The Thing Anymore

Until recently, shopping for a mattress meant dedicating several hours of your day. You had to visit a brick-and-mortar store, speak to a salesperson who is typically uninformed about materials and performance. They would try to understand your price point and steer you in the direction of a product that matches that price point or one that provides him or her the best commission. They would then push you to make a purchase (hopefully!). Otherwise, you’d have to visit multiple stores to compare products and find one that suited your expectations. You had to be prepared to spend big bucks too! Store costs, marketing gimmicks, and commissions make up a big part of the cost which has nothing to do with the actual product.  It’s well known that it was a tedious process and not one to look forward to. Fortunately, things have changed, and mattress shopping has become a whole lot easier. It’s fun too! Take a look at how shopping the traditional way can be frustrating and can, costly and why the new way of online shopping is honest and true.


Loved by customers.
Awarded by critics.






How Retail Mattresses Leave You With The Short End Of The Stick

Sky-high Prices (due to inefficient costs)

Mattresses aren’t supposed to be cheap. It costs money to create a quality product that’s designed to help you sleep better. But, the mark up of traditional retail mattresses is far more than the actual price. The cost of running a store, advertising, and commissions mean customers end up spending several times the price they should. What’s unfortunate is that the high price doesn’t justify the quality because the extra money you’re shelling out is for everything else aside from the mattress.

Pushy Sales Tactics

Have you ever gone into a store and been accosted by pushy salespeople? The same happens at a mattress store. Unless you’re super confident or a seasoned negotiator, you know just how overwhelming it is to stand your ground. Pushiness is just one aspect you need to deal with; uninformed salespeople are another. When buying something as important as a mattress, you need to know what exactly you’re getting. Is it designed for back pain? Does it sleep hot? What are the materials used? Is it suitable for allergy sufferers? It’s common to find salespeople who aren’t able to answer questions, and this is simply not acceptable these days!

Limited Selection

Physical stores have limited space so what you see is usually what’s available. It just can’t be helped. However, when shopping for a mattress you should be able to compare products and prices otherwise you could miss out on better items and deals. Running from A to B is the only solution with retail mattresses and, really, who has the time?

Short Trial Period

Try before you buy is one of the golden rules when purchasing a mattress. 5 minutes isn’t enough time to test its features and know if it’s good for you. Retail mattresses don’t usually offer sufficient trial periods so you’re unlikely to make an informed decision. You’re left buying a product you’re not sure about and hope the return policies don’t screw you over!

Online mattress shopping is fast becoming the way to go for the simple reason that it scores where retail mattresses do not. Price is the most obvious benefit. Since manufacturers don’t have to think about the cost of running a store, traditional advertising costs, etc, they can offer high-quality products at a fraction of the price of a traditional brick-and-mortar store.

Another advantage to online mattresses is that there are no aggressive salespeople to confront. Details are laid out before you, comparisons can be made between products, and reviews checked.

Nuvanna is a mattress that’s offered online and features all the perks of this new way of mattress shopping. Our premium bed-in-a-box comes at an affordable price, has no pushy sales tactics, and gives customers a very long 100-night trial period at zero risks.


One of the best purchases I’ve ever made. Not only comfortable but some of the best sleep EVER!!!!. We’ve had our Cali King for almost a year with zero regrets. Every mattress purchase from here on out with be Nuvanna no second guessing, no doubts. Keep up the great product.

Phillip C | Published on Tuesday, April 10, 2018

Loved by customers.

Awarded by critics.



Nuvanna is the brainchild of a mattress scientist with 20 years of experience developing innovative materials for mattress industry. It makes use of the latest mattress technologies and engineering, so you get to buy the best mattress available. It features three layers designed to provide sound sleep every night. The top layer uses phase-changing gel particles that draw body heat and disperse it to help you sleep cool. The middle layer isolates motion so that you and yours can move freely without disturbing the other. The bottom layer uses a Progressive Support System that supports individual parts of the body and keeps the spine naturally aligned.

Mattress shopping has never been easier and it’s just good sense to do it online. The ease of purchase, sensible cost, and transparency mean that you’re never ripped off. Online mattresses also have perks that you may not be able to enjoy otherwise such as long warranties and zero interest on your purchase. With so many benefits, it’s no wonder more people are turning to online mattress shopping.

Contact Us